Noughty Haircare Purple Reign Shampoo

Let the Purple rain Shampoo keep your hair looking vibrant, healthy and beautifully radiant. This 97% natural shampoo gently cleanses while violet pigments work to banish brassiness, enhance cool tones and deeply nourish for soft, luminous locks that shine with every wash.

Sunlight (UV exposure), air pollution, and hard water minerals can cause oxidation of the hair’s underlying pigments, especially the residual warm tones left after bleaching or lightening.

This oxidation process can expose or amplify yellow, orange, or red tones, making the hair appear brassy. So, the Purple Rain Shampoo works to neutralise unwanted warm tones. Our violet pigments work in harmony with colour theory to neutralise those warm tones.

Applying purple tones effectively neutralises and diminishes brassy & yellow tones in blonde, silver, and grey hair. Helping to restore cooler, brighter and more balanced colour with every wash.